The General’s Hot Sauce Gift Box

GiftBox1As a part of The Carolina Agency (a student ran full-service ad agency), one of my clients is The General’s Hot Sauce. The General’s Hot Sauce is a fantastic company with an even more fantastic hot sauce and I am happy to have the opportunity to work with them. One of the materials that our client asked us for was to photograph their gift box in a way that showed the removable lid. With some previous experience working with the product table, I decided I would take on the challenge.

In order to properly photograph this gift box, I had a 5 light setup. 2 lights on both sides of the box at a 45º angle, the 3rd light was directly between the camera and the box, a 4th was directly underneath the box, and the 5th was behind the box. By doing this, I was able to properly expose the edges of the box and the inside of the box. Then I edited the images in Photoshop and this is how it turned out!

Finally, Graduation

Jordan2

With graduation soon approaching, there are a lot of people looking to have graduation photos taken. One of those people being my friend and colleague, Jordan. This was my first time taking graduation photos and I learned a good bit from the experience. My main focus was to have Jordan generally positioned in a compelling and positive stance. In addition, I was mostly using a shallow depth of field to separate Jordan from the background and bring all of the focus to him. I also had to pay attention to the lighting situation and how to control it while we were shooting outdoors. This sometimes posed an issue depending on the proper lighting, shadows, and the wind.

Some of the minor things I learned were to focus on the details in the picture. One being the position of my subjects graduation cap and the positioning and placement of my subjects graduation tassel. Having the year on the tassel facing the camera would have been a lot more distinct and proper and pulling it off of his face would have created a better degree of separation and importance. Next time I will make sure to pay more attention to the smaller details.

FOCUS

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My goal when taking this picture was to have a subject looking directly at the camera but have the camera FOCUSed on something else within the frame. This was to experiment with the depth of field of an image and to confuse the eye of the audience. The image is also symmetrically balanced throughout the foreground and background because of the shift in FOCUS.

The black and white color scheme helps pull the viewers eye away from the distraction of colors and lends more direction to what one should be FOCUSed on. In addition, my subject is more animated while the Ferris Wheel in the background is static. This helps add to the overall them of diverting ones attention based upon the camera FOCUS and not the content of the image.

The Focus on Colors

Mast General Store

I took this picture on a beautiful Saturday morning in Columbia, SC. My focus for this photo was to emphasize the color profile. To do so, I created separate layers for the sky and the mast general store sign in photoshop. Then, I adjusted each layer separate to try and bring out the richest blue for the sky and the most accurate green and red for the store sign.  Adjusting these color layers taught me that there is a such thing as too much color and sometimes that can make your image look fake. If that is not the look you are going for, then you must steer clear of that type of look.

USC Dance Marathon

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On Saturday (2/25), USC Dance Marathon had their Main Event. Approximately 1,500 students showed up and participated in the event. Throughout the event, all of the participates were given the chance to learn the “line dance” which was a collection of different dance moves that went along with the music mashup. This picture is a strong representation of the process necessary to teach all of the participates the line dance.

The composition of this photo puts our teachers in the bottom of the frame looking out onto the sea of students. This is a common way of showing the relationship of power and of attention between the teacher and students. In addition, the participates have purposely been framed in such a way that the viewer can expect that there are many more students outside of the frame. The colors are very bright and the white light in front of the stage helps draw your attention to the teachers and then to the students.

IBHS – Wildfire Testing

Wildfire_Corner_IBHS.jpg

I took this photograph at The Insurance Institute for Business & Home Safety. During our wildfire testing, I was tasked with taking photos and filming the different tests. I was also allowed to move about the testing chamber freely which allowed me to find the perfect vantage points to capture my photos and videos.

The biggest reason that I like this photograph is the composition. All of the action is on the left side of the image but the flames lead your eye from the left to the right. In addition, the “CAUTION HOT” stamp is perfectly visible under the flames. It is also possible to see that the flames are completely encompassing the wall being tested based upon the angle that I took the image. In addition, after doing some editing in Adobe Photoshop, it was possible to crush the blacks in order to put more focus on the colors of the flames.

Adam Lowery

J450 Studio Portraits - Short Light

This is a portrait image of Adam Lowery. Adam approached me one day and asked if could take photographs of him. He wanted to see if he had what it took to be an actual model. Of course I agreed to help him, so we went to the photo studio and took some images. It didn’t take Adam long to get used to the camera and strike different poses. We took many pictures but this one was one of my favorites.

From a lighting standpoint, my goal was to highlight the broad side of his face while creating a darker contrast on the short side of his face. This way, his gaze was highlighted more and his face and chin would have a sharper look. I decided to put this image in black and white due to the nature of the lighting. As a black and white image, there is more focus brought to Adam’s face in comparison to his clothing or background.